Her plan is to take her base recipes and package them with pre-made frostings and fillings so that customers can make them at home.
Li’l Ms. Sueshine: May 30, 2012,Mmm Beer – PubCakes!! “If you aren’t a beer drinker, don’t be scared to try PubCakes cupcakes… Who knows, PubCakes might turn you into a beer drinker.”
“With the uncanny fusion of two popular indulgences, beer and cupcakes, the creative, contemporary and talented Misty Birchall has transcended the conventional cupcake fad with the opening of her shop PubCakes.”
Daily Bruin: August 1, 2011, Anderson School of Management hosts Entrepreneurial Bootcamp for Veterans with Disabilities
“‘When you have an idea that no one has had before, you just want to take it and expand it,’ she (Birchall) said. ‘It’s an empowering and exciting thing, and that’s what this program does. It helps strengthen our ideas.’”